Connector guide4-minute read9 MCP tools7 languages

Connect Omnisend to Microsoft Copilot via MCP

Manage Omnisend (e-commerce marketing automation: contacts, campaigns, events, products, categories) from any AI agent. 9 tools, X-API-KEY auth.

HCBy HelpCode teamUpdated 4 min read Open-source on GitHub

No credit card · 7-day trial · Self-host alternative available

Omnisend

Omnisend

Manage Omnisend (e-commerce marketing automation: contacts, campaigns, events, products, categories) from any AI agent. 9 tools, X-API-KEY auth.

tools

9

Region

INTL

Category

Email

Authentication

API Key

Required env vars

OMNISEND_API_KEY
Install in one click on Cloud

7-day free trial · No credit card

  • 7-day free trial
    No credit card required
  • GDPR & SOC 2 ready
    EU data residency, audit logs
  • Open-source on GitHub
    Open source · AGPL-3.0
  • Works with ChatGPT, Claude, Gemini
    Any MCP-compatible client

Summary

Manage Omnisend (e-commerce marketing automation: contacts, campaigns, events, products, categories) from any AI agent. 9 tools, X-API-KEY auth.

Guided setup

Connect Omnisend to Microsoft Copilot in 2 minutes

Start a free trial on AnythingMCP Cloud, connect Omnisend in the guided setup, then add your MCP URL to Microsoft Copilot. No code and no server to run.

No credit card · 7-day trial · Self-host alternative available

Try asking

Example prompts for Omnisend

Click any prompt to copy it. Paste into Claude, ChatGPT, Cursor, Gemini, Copilot or OpenClaw to run it against this connector.

Omnisend · live via MCP
Share
Opus 4.7

Claude is AI and can make mistakes. Please double-check responses.

💡 No install? Use cloud.anythingmcp.com directly. Sign in, click Connectors → Omnisend, paste your credentials, mint an MCP API key — done. No Docker, no git clone, no local server.

Omnisend + Microsoft Copilot

Manage Omnisend (e-commerce marketing automation: contacts, campaigns, events, products, categories) from any AI agent. 9 tools, X-API-KEY auth.

Prerequisites

See the full setup instructions baked into the connector (visible in the in-app store when you select the connector). The required environment variables for this connector are:

OMNISEND_API_KEY

Step 1 — Get credentials

This connector wraps the Omnisend REST API v3 (api.omnisend.com/v3).

Setup:

  1. Log into https://app.omnisend.com → top-right avatar → Store settings → Integrations & API → API keys → Create API key.
  2. Set OMNISEND_API_KEY.

Authentication: X-API-KEY: ${OMNISEND_API_KEY}.

Contact statuses: subscribed, unsubscribed, nonSubscribed — per channel (email vs SMS).

Custom events: trigger automations via the events endpoint. Send an event with name + email/contactID + properties; Omnisend matches it to active workflows.

Pagination: cursor-based via paging.next. limit (max 250).

Rate limits: 400 req/min per token. 429 with Retry-After.

…(continued in the in-app connector instructions)

Step 2 — Install the adapter

curl -fsSL https://raw.githubusercontent.com/HelpCode-ai/anythingmcp/main/docker-compose.quickstart.yml -o docker-compose.yml
printf 'JWT_SECRET=%s\nENCRYPTION_KEY=%s\n' "$(openssl rand -hex 32)" "$(openssl rand -hex 32)" > .env
docker compose up -d

Step 3 — Add the connector in Microsoft Copilot

Your server URL: in AnythingMCP, open MCP Servers → the server this connector is on, and copy its URL (https://cloud.anythingmcp.com/mcp/…). Use it wherever this guide shows YOUR_SERVER_ID.

Microsoft Copilot uses MCP servers through agents built in Copilot Studio: you add AnythingMCP to an agent as a tool, then publish the agent to Microsoft 365 Copilot and Teams. Copilot Studio connects from Microsoft's cloud over Streamable HTTP, which AnythingMCP supports.

  1. In Copilot Studio, open your agent (or create one), go to Tools and choose Add a tool → New tool → Model Context Protocol.
  2. Enter a Server name (for example AnythingMCP), a Server description that says what the connector does, and the Server URL https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID. Copilot Studio uses the description to decide when to call the server.
  3. Under authentication, choose API key, set Type to Header and the header name to X-API-Key, then select Create.
  4. In Add tool, choose Create a new connection, paste an MCP API key from AnythingMCP (MCP Servers → your server → API keys) and select Add to agent.
  5. Try it in the agent's Test pane: ask for something that needs the Omnisend tools.
  6. Select Publish, then Channels → Microsoft 365 and Microsoft Teams, keep Make agent available in Microsoft Copilot selected and choose Add channel. See agent in Teams installs it for you; in Microsoft 365 Copilot, type @ and pick the agent.

Prefer per-user sign-in? Choose OAuth 2.0 → Dynamic discovery instead of an API key: each user then signs in to AnythingMCP the first time the agent calls it.

Self-hosting? Use your instance's public HTTPS address instead of https://cloud.anythingmcp.com. Copilot Studio connects from Microsoft's cloud, so localhost does not work.

Available tools

ToolWhat it does
omnisend_list_contactsList contacts
omnisend_get_contactGet one contact by Omnisend contactID OR email
omnisend_upsert_contactCreate or update a contact
omnisend_trigger_eventTrigger a custom event for a contact
omnisend_list_campaignsList campaigns
omnisend_get_campaignGet one campaign with stats
omnisend_list_productsList products in the Omnisend catalog (used by product-recommendation blocks)
omnisend_upsert_productAdd or update a product in the catalog
omnisend_list_categoriesList product categories

FAQ

Which Copilot is this for? Microsoft 365 Copilot at work, through agents built in Copilot Studio. The Microsoft Copilot app for personal accounts has no option to add your own MCP server.

What do I need? A work account with access to Copilot Studio (a license or a trial) to build the agent. People who use it in Microsoft 365 Copilot or Teams need access to the agent: share it with them, or ask an admin to publish it to the organization. If your organization applies data policies to Power Platform connectors, they cover MCP servers too.

The agent doesn't call the tools. Check that the header name is exactly X-API-Key and that the key belongs to the same MCP server as the URL, and make the server description specific: Copilot Studio uses it to decide when to call the server. Publish the agent again after each change; in an open chat, type "start over" to get the new version.

Next steps

Was this guide helpful?

Connect Omnisend to Microsoft Copilot in 2 minutes

Start a free trial on AnythingMCP Cloud, connect Omnisend in the guided setup, then add your MCP URL to Microsoft Copilot. No code and no server to run.

Related guides