Iterable to MCP: Users, Lists and Campaign Metrics in any AI Agent

💡 No install? Use cloud.anythingmcp.com directly. Sign in, click Connectors → Iterable, paste your credentials, mint an MCP API key and you're done. No Docker, no git clone, no local server.

Iterable

Let your AI work with Iterable: look up users, their events and messages, review lists, campaigns and campaign metrics, templates and catalogs, update profiles, track events, manage list membership and send a triggered email after you confirm.

Setup

Setting up takes about 3 minutes. You need an Iterable user who can create API keys in the project, and you need to know whether the project is hosted in the US or the EU.

1. In Iterable, open Integrations → API Keys in the project settings and click New API Key. Choose a Server-side key if the AI should read and write, or a Read-only key if it should only read. JavaScript and Mobile keys do not work here.
2. Copy the key and paste it into ITERABLE_API_KEY. A key belongs to one project, so one connector works with one Iterable project. The key is sent only to Iterable, in the Api-Key header.
3. Set ITERABLE_API_URL to the project's data center: https://api.iterable.com for US projects, https://api.eu.iterable.com for EU projects (the ones you sign in to at app.eu.iterable.com), without /api or any other path.
4. Install the connector and start with iterable_list_channels: it checks the key and shows the project's marketing and transactional channels.

One key for the whole project: the key acts for the project, not for one person. Whoever uses this connector sees every user and campaign the key can read, so share the MCP server only with people allowed to see that.

What it covers: user profiles by email or userId with all their fields, their latest events (custom events, purchases, sends, opens, clicks, bounces, unsubscribes) and the messages sent to them; lists with their size and members; campaigns with their details and metrics; templates, channels, message types, catalogs and catalog items. Campaign metrics come back as a table, one row per campaign, with sends, deliveries, unique opens and clicks, bounces, complaints, unsubscribes, purchases and revenue.

Changes wait for your yes: the AI shows what it will write and waits for your confirmation before every change.

• iterable_update_user merges fields into a profile. Changed fields can move the user into dynamic lists and start journeys.
• iterable_track_event records a custom event, such as a signup or a booking, which can also start a journey.
• iterable_subscribe_to_list and iterable_unsubscribe_from_list change list membership. Unsubscribing with the channel option works like a global unsubscribe from that channel.
• iterable_send_email sends a real email from a triggered campaign to one person, now or at a set time. Sending to many people stays a campaign in Iterable.

Switched off at install: iterable_delete_user_by_email and iterable_delete_user_by_user_id remove profiles and their data for good. An administrator turns them on only on purpose. With a Read-only key, every write answers 403; switch off the write tools for a read-only setup.

Email or userId: depending on whether the project is email-based, userID-based or hybrid, the AI identifies a user by email or by userId, never both in the same call. Times in answers are epoch milliseconds.

Limits per project: most reads 100 calls a second, campaign metrics 10 a minute, list size and list members 5 a minute, sent messages 3 a second. Members of large lists are cut at about 100 KB; the AI checks the list size first.

Common errors: 401 "Invalid API key" means the key is wrong or deleted, a JavaScript or Mobile key, or from the other data center; check ITERABLE_API_URL. 400 with a code such as BadParams or RequestFieldsTypesMismatched: a parameter or a field type is wrong, and the message says which. 404 or NotFound: the user, list or campaign does not exist in this project. 429: a rate limit is reached; wait and try again.

The connector does not run export jobs or bulk endpoints, edit templates or snippets, manage experiments or journeys, send in-app, push, SMS or web push messages, change subscriptions per message type or change catalogs.

Prerequisites: ITERABLE_API_URL, ITERABLE_API_KEY

Install the connector locally

curl -fsSL https://raw.githubusercontent.com/HelpCode-ai/anythingmcp/main/docker-compose.quickstart.yml -o docker-compose.yml
printf 'JWT_SECRET=%s\nENCRYPTION_KEY=%s\n' "$(openssl rand -hex 32)" "$(openssl rand -hex 32)" > .env
docker compose up -d

Open http://localhost:3000/connectors/store, pick Iterable and paste in the env vars listed under Prerequisites.

Available tools

Example prompts

• "Look up [email protected] in Iterable: her profile fields, her last 20 events and the campaigns that emailed her this month."
• "Compare sends, unique opens, unique clicks and unsubscribes of our last five blast campaigns in a table."
• "How many users are in the VIP Newsletter list, and which templates does the Welcome campaign use?"
• "Add [email protected] to the Beta testers list and record a beta_signup event for him, but show me what you will write first."

Next steps

• Connect to Claude
• Connect to ChatGPT