Helium 10

This connector bridges Helium 10 MCP, Helium 10's official remote MCP server at https://mcp.helium10.com/mcp. Helium 10's own server provides the tools: keyword research (Magnet, Cerebro reverse ASIN), product research (Black Box), Brand Analytics and search query performance, Keyword Tracker rank history, listing analysis and the Listing Builder, Profits (Amazon and Walmart P&L, COGS and indirect costs), inventory and sales velocity, account health and alerts, Buy Box, reviews, TikTok Shop and Amazon influencer research, Market Tracker 360 and Helium 10 Ads (query, campaign management, bid rules, change log). Amazon marketplaces: US, UK, DE, JP, CA, AU, FR, ES, IT, NL, PL, SE and MX; Walmart and TikTok Shop: US. AnythingMCP puts the tools behind your MCP endpoint with OAuth for Claude and ChatGPT, per-tool roles, the audit log and response mapping, next to your other systems.

The tools come from the server. Helium 10 signs you in before it lists anything, so the catalog's list is installed first; once you authorize, AnythingMCP asks Helium 10 MCP for its tools and takes their current descriptions and schemas. The server only lists the tools your plan and add-ons entitle you to (Market Tracker 360, Ads, Walmart). Click Discover tools on the connector to pick up new ones.

Setup (about 2 minutes):

1. Install the connector. There is nothing to paste: you do not need a Helium 10 API token (h10_mcp_...).
2. On the connector page click Authorize with Provider. AnythingMCP reads Helium 10's OAuth metadata, registers itself as a client (dynamic client registration) and sends you to the Helium 10 sign-in.
3. Sign in, choose the account (sub-users choose the primary account they were granted) and click Authorize. Back in AnythingMCP the tools are listed again from the server.

Whose access it is: the person who authorizes is the Helium 10 user for every caller of this connector, with that user's plan, seller accounts and permissions. Sub-users need the MCP permission from the primary account owner (Access Management > User Accounts). After a long period without use Helium 10 asks you to sign in again: click Authorize with Provider once more. Connections are listed and revoked in Helium 10 under Settings > MCP > Authorized AI Clients Management.

Costs: every tool call (and every extra page) uses one of the 1,000 MCP calls a month included with Diamond; the quota is shared with sub-users, and top-ups are 500 calls for $50. helium10_get_mcp_usage_info shows what is left. Ask for specific ASINs, marketplaces and date ranges instead of broad sweeps.

Safety: everything that changes Amazon or your ads installs switched off: helium10_sync_listing_to_amazon (overwrites the live listing), helium10_execute_ads_campaign_mgmt_actions (pauses, creates campaigns, changes bids and budgets) and helium10_manage_ads_rule (bid automation), plus every delete (COGS, indirect costs, tracked keywords and products, keyword notes). Research, reporting, generating listing drafts and keeping tracker tags and notes stay on. Ads tools need the Ads profile in Managed mode in Helium 10, which carries a 2% fee on ad spend.

Working with it: start with helium10_get_my_amazon_seller_accounts or helium10_list_my_products when you have no ASIN, then helium10_get_keywords_by_asin, helium10_search_products or the P&L tools. Always pass ASINs (10 characters) and the marketplace (default US). Ads Query runs in five steps, platforms, list, schema, materials, then helium10_execute_ads_query. A 401 after it worked means the sign-in expired: authorize again. FEATURE.ADS_ACCESS_DISABLED means the Ads profile is not in Managed mode; an empty tool list or missing tools means the plan or add-on does not include them.