Connector guide7-minute read25 MCP tools7 languages

Connect Bing Webmaster Tools to Microsoft Copilot via MCP

Bing Webmaster Tools: sites, search queries and pages with clicks, impressions and positions, crawl stats and issues, URL index details, inbound links, sitemaps, keyword research, URL and sitemap submission. Bing Webmaster API with an API key.

HCBy HelpCode teamUpdated 7 min read Open-source on GitHub

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Bing Webmaster Tools

Bing Webmaster Tools

Bing Webmaster Tools: sites, search queries and pages with clicks, impressions and positions, crawl stats and issues, URL index details, inbound links, sitemaps, keyword research, URL and sitemap submission. Bing Webmaster API with an API key.

tools

25

Region

INTL

Category

Analytics

Authentication

Query Param Auth

Required env vars

BING_WEBMASTER_API_KEY
Install in one click on Cloud

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  • 7-day free trial
    No credit card required
  • GDPR & SOC 2 ready
    EU data residency, audit logs
  • Open-source on GitHub
    Open source · AGPL-3.0
  • Works with ChatGPT, Claude, Gemini
    Any MCP-compatible client

Summary

Bing Webmaster Tools: sites, search queries and pages with clicks, impressions and positions, crawl stats and issues, URL index details, inbound links, sitemaps, keyword research, URL and sitemap submission. Bing Webmaster API with an API key.

Guided setup

Connect Bing Webmaster Tools to Microsoft Copilot in 2 minutes

Start a free trial on AnythingMCP Cloud, connect Bing Webmaster Tools in the guided setup, then add your MCP URL to Microsoft Copilot. No code and no server to run.

No credit card · 7-day trial · Self-host alternative available

Try asking

Example prompts for Bing Webmaster Tools

Click any prompt to copy it. Paste into Claude, ChatGPT, Cursor, Gemini, Copilot or OpenClaw to run it against this connector.

Bing Webmaster Tools · live via MCP
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Opus 4.7

Claude is AI and can make mistakes. Please double-check responses.

💡 No install? Use cloud.anythingmcp.com directly. Sign in, click Connectors → Bing Webmaster Tools, paste your credentials, mint an MCP API key — done. No Docker, no git clone, no local server.

Bing Webmaster Tools + Microsoft Copilot

Bing Webmaster Tools: sites, search queries and pages with clicks, impressions and positions, crawl stats and issues, URL index details, inbound links, sitemaps, keyword research, URL and sitemap submission. Bing Webmaster API with an API key.

Prerequisites

See the full setup instructions baked into the connector (visible in the in-app store when you select the connector). The required environment variables for this connector are:

BING_WEBMASTER_API_KEY

Step 1 — Get credentials

The connector uses the Bing Webmaster API with one API key per user, valid for all of that user's verified sites.

  1. In Bing Webmaster Tools click Settings (top right) and open API Access. Accept the terms on first use.
  2. Click API Key, then Generate API Key, and copy the key into BING_WEBMASTER_API_KEY. It is sent as the apikey query parameter. Deleting the key and generating a new one breaks every integration that uses the old key.
  3. Make sure the site is added and verified in Bing Webmaster Tools before you query it; sites can be imported from Google Search Console there.
  4. Call bing_webmaster_list_sites first. Every site tool needs site_url exactly as listed, with scheme and trailing slash (https://www.example.com/). Then bing_webmaster_get_rank_and_traffic_stats for the trend, bing_webmaster_get_query_stats and bing_webmaster_get_page_stats for the top queries and pages, and bing_webmaster_get_crawl_issues for problems.

Search performance covers roughly the last six months, and query and page lists hold the top entries, not every query. Dates come back as /Date(1759276800000)/, milliseconds since 1970 UTC. bing_webmaster_submit_url and bing_webmaster_submit_url_batch (up to 500 URLs per call) spend the daily submission quota, so check bing_webmaster_get_url_submission_quota first. A missing or wrong key answers HTTP 400 with ErrorCode 3, InvalidApiKey.

Step 2 — Install the adapter

curl -fsSL https://raw.githubusercontent.com/HelpCode-ai/anythingmcp/main/docker-compose.quickstart.yml -o docker-compose.yml
printf 'JWT_SECRET=%s\nENCRYPTION_KEY=%s\n' "$(openssl rand -hex 32)" "$(openssl rand -hex 32)" > .env
docker compose up -d

Step 3 — Add the connector in Microsoft Copilot

Your server URL: in AnythingMCP, open MCP Servers → the server this connector is on, and copy its URL (https://cloud.anythingmcp.com/mcp/…). Use it wherever this guide shows YOUR_SERVER_ID.

Microsoft Copilot uses MCP servers through agents built in Copilot Studio: you add AnythingMCP to an agent as a tool, then publish the agent to Microsoft 365 Copilot and Teams. Copilot Studio connects from Microsoft's cloud over Streamable HTTP, which AnythingMCP supports.

  1. In Copilot Studio, open your agent (or create one), go to Tools and choose Add a tool → New tool → Model Context Protocol.
  2. Enter a Server name (for example AnythingMCP), a Server description that says what the connector does, and the Server URL https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID. Copilot Studio uses the description to decide when to call the server.
  3. Under authentication, choose API key, set Type to Header and the header name to X-API-Key, then select Create.
  4. In Add tool, choose Create a new connection, paste an MCP API key from AnythingMCP (MCP Servers → your server → API keys) and select Add to agent.
  5. Try it in the agent's Test pane: ask for something that needs the Bing Webmaster Tools tools.
  6. Select Publish, then Channels → Microsoft 365 and Microsoft Teams, keep Make agent available in Microsoft Copilot selected and choose Add channel. See agent in Teams installs it for you; in Microsoft 365 Copilot, type @ and pick the agent.

Prefer per-user sign-in? Choose OAuth 2.0 → Dynamic discovery instead of an API key: each user then signs in to AnythingMCP the first time the agent calls it.

Self-hosting? Use your instance's public HTTPS address instead of https://cloud.anythingmcp.com. Copilot Studio connects from Microsoft's cloud, so localhost does not work.

Available tools

ToolWhat it does
bing_webmaster_list_sitesList the sites in the Bing Webmaster Tools account with their URL, verification state and verification codes
bing_webmaster_get_rank_and_traffic_statsGet the daily clicks and impressions of a site in Bing search over the last months
bing_webmaster_get_query_statsGet the top search queries that showed the site in Bing, with impressions, clicks, average impression position and average click position…
bing_webmaster_get_page_statsGet the top pages of the site in Bing search with impressions, clicks and average positions
bing_webmaster_get_query_page_statsGet the pages of the site that appeared for one search query, with impressions, clicks and positions
bing_webmaster_get_page_query_statsGet the search queries for which one page of the site appeared in Bing, with impressions, clicks and positions per query
bing_webmaster_get_query_traffic_statsGet the daily clicks and impressions for one search query on the site
bing_webmaster_get_query_page_detail_statsGet the daily impressions, clicks and positions for one query on one page of the site
bing_webmaster_get_crawl_statsGet daily crawl statistics for the site: pages crawled, crawl errors, pages in index, blocked by robots.txt, HTTP 2xx/3xx/4xx/5xx counts…
bing_webmaster_get_crawl_issuesList URLs of the site with crawl issues found by Bingbot (for example 404, 500, blocked by robots.txt, DNS or timeout problems), with issue…
bing_webmaster_get_url_infoGet Bing's index details for one URL of the site: HTTP status, last crawl date, discovery date, document size, anchor count and whether it…
bing_webmaster_get_url_traffic_infoGet the clicks and impressions Bing recorded for one URL of the site or for a directory
bing_webmaster_get_link_countsList pages of the site that have inbound links from other sites, with the number of links for each
bing_webmaster_get_url_linksList the external pages that link to one URL of the site, with their URL and anchor text
bing_webmaster_get_url_submission_quotaGet how many URLs the site may still submit today and this month through the URL submission API
bing_webmaster_list_sitemapsList the sitemaps and feeds submitted for the site with URL, type, status, last crawl date, submission date and number of URLs found
bing_webmaster_get_sitemap_detailsGet the child sitemaps of a sitemap index with their status, last crawl and URL counts
bing_webmaster_get_crawl_settingsGet the crawl settings of the site: crawl rate by hour of day and whether the crawl-delay in robots.txt is respected
bing_webmaster_list_blocked_urlsList the URLs and directories of the site that are blocked from Bing search results through the Block URLs tool, with type and expiry date
bing_webmaster_get_keyword_statsGet Bing's historical weekly search impressions for a keyword in a country and language
bing_webmaster_get_keywordGet the total Bing search impressions for a keyword in a country and language over a date range, with broad and exact match counts
bing_webmaster_get_related_keywordsGet keywords related to a keyword, with their Bing search impressions in a country and language over a date range
bing_webmaster_submit_urlSubmit one URL of a verified site to Bing for crawling and indexing
bing_webmaster_submit_url_batchSubmit up to 500 URLs of a verified site to Bing in one call for crawling and indexing
bing_webmaster_submit_sitemapSubmit a sitemap or feed URL for a site so Bing crawls it regularly

FAQ

Which Copilot is this for? Microsoft 365 Copilot at work, through agents built in Copilot Studio. The Microsoft Copilot app for personal accounts has no option to add your own MCP server.

What do I need? A work account with access to Copilot Studio (a license or a trial) to build the agent. People who use it in Microsoft 365 Copilot or Teams need access to the agent: share it with them, or ask an admin to publish it to the organization. If your organization applies data policies to Power Platform connectors, they cover MCP servers too.

The agent doesn't call the tools. Check that the header name is exactly X-API-Key and that the key belongs to the same MCP server as the URL, and make the server description specific: Copilot Studio uses it to decide when to call the server. Publish the agent again after each change; in an open chat, type "start over" to get the new version.

Next steps

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Connect Bing Webmaster Tools to Microsoft Copilot in 2 minutes

Start a free trial on AnythingMCP Cloud, connect Bing Webmaster Tools in the guided setup, then add your MCP URL to Microsoft Copilot. No code and no server to run.

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