How to Connect Helium 10 to Claude — via MCP

💡 No install? Use cloud.anythingmcp.com directly. Sign in, open Connectors → Helium 10, install it, click Authorize with Provider and approve in Helium 10, then mint an MCP API key. No Docker, no git clone, no local server.

Helium 10 + Claude

Research Amazon keywords and products, track rankings, analyse listings and check profits and ad performance from Claude, ChatGPT or Copilot through Helium 10's official MCP server.

Prerequisites

• A Helium 10 Diamond plan or higher (Elite included). MCP comes with 1,000 tool calls a month; the Market Tracker 360, Ads and Walmart tools need those features on the account.
• Nothing to paste: the connector has no environment variables and needs no Helium 10 API token. You sign in with Helium 10 after installing it.
• If you sign in as a sub-user: the MCP permission from the primary account owner (Access Management).

Step 1 — Sign in with Helium 10

Helium 10 runs its own remote MCP server, Helium 10 MCP (https://mcp.helium10.com/mcp). This connector bridges it: the tools are Helium 10's (Magnet and Cerebro keyword research, Black Box product research, Brand Analytics, Keyword Tracker, Listing Analyzer and Listing Builder, Profits, inventory, alerts, Buy Box, reviews, TikTok Shop and influencer research, Market Tracker 360 and Helium 10 Ads), and AnythingMCP puts them behind your AnythingMCP server with its API keys, per-tool roles and audit log, next to your other connectors. Amazon marketplaces: US, UK, DE, JP, CA, AU, FR, ES, IT, NL, PL, SE and MX; Walmart and TikTok Shop: US.

There is nothing to paste: you sign in with Helium 10, and you do not need a Helium 10 API token (h10_mcp_...).

1. Install the connector from the catalog. The setup form has no fields.
2. On the connector page click Authorize with Provider. AnythingMCP registers itself with Helium 10 as an OAuth client (dynamic client registration) and sends you to the Helium 10 sign-in.
3. Sign in, choose the account (sub-users choose the primary account they were granted) and click Authorize. Back in AnythingMCP the tool list is reloaded from Helium 10's server. It only lists the tools your plan and add-ons include (Market Tracker 360, Ads, Walmart); Discover tools on the connector picks up new ones.

Plan and quota. Helium 10 MCP needs a Diamond plan or higher (Elite included). It comes with 1,000 tool calls a month, shared with sub-users; every call, and every extra page of results, counts. helium10_get_mcp_usage_info shows what is left. Ask for specific ASINs, marketplaces and date ranges instead of broad sweeps.

Whose access it is. The person who signs in is the Helium 10 user for everyone who uses this connector, with that user's plan, seller accounts and permissions. A sub-user needs the MCP permission from the primary account owner (Access Management > User Accounts). Connections are listed and revoked in Helium 10 under Settings > MCP > Authorized AI Clients Management. After a long time without use Helium 10 asks you to sign in again: click Authorize with Provider once more.

Switched off at install. Everything that changes Amazon or your ads: helium10_sync_listing_to_amazon (overwrites the live listing), helium10_execute_ads_campaign_mgmt_actions (pauses or creates campaigns, changes bids and budgets) and helium10_manage_ads_rule (bid automation), plus every delete (COGS, indirect costs, tracked keywords and products, keyword notes). Switch any of them on, one tool at a time, on the connector page if you need it. Research, reporting, listing drafts and tracker tags and notes stay on. The Ads tools also need the Ads profile in Managed mode in Helium 10, which carries a 2% fee on ad spend; without it they return FEATURE.ADS_ACCESS_DISABLED.

First calls. Start with helium10_get_my_amazon_seller_accounts or helium10_list_my_products when you have no ASIN, then helium10_get_keywords_by_asin, helium10_search_products or the P&L tools. Always pass the ASIN (10 characters) and the marketplace (default US). Ads Query runs in five steps: platforms, list, schema, materials, then helium10_execute_ads_query. A 401 after it worked means the sign-in expired: authorize again. An empty or shorter tool list means your plan or add-ons do not include those tools.

Step 2 — Install the adapter

curl -fsSL https://raw.githubusercontent.com/HelpCode-ai/anythingmcp/main/docker-compose.quickstart.yml -o docker-compose.yml
printf 'JWT_SECRET=%s\nENCRYPTION_KEY=%s\n' "$(openssl rand -hex 32)" "$(openssl rand -hex 32)" > .env
docker compose up -d

Step 3 — Add the connector in Claude

Your server URL: in AnythingMCP, open MCP Servers → the server this connector is on, and copy its URL (https://cloud.anythingmcp.com/mcp/…). Use it wherever this guide shows YOUR_SERVER_ID.

Recommended path — works on claude.ai web without editing any config file.

1. In Claude, open Customize → Connectors.
2. Click +, then Add custom connector.
3. Enter a name, e.g. Helium 10, and the remote MCP server URL https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID, then click Add.
4. Click Connect and sign in to AnythingMCP (OAuth) to allow access.

All tools below appear in your chat — start typing prompts.

Available tools

(showing 30 of 134 tools — install the connector to see them all)

FAQ

Does it work with Claude Code as well as Claude Desktop? Yes — point both at https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID.

Next steps

• Connector landing page
• Connect to ChatGPT