Connector guide7-minute read18 MCP tools7 languages

How to Connect Pancake to Claude via MCP

Work your Pancake social-commerce inbox from your AI: list and read Facebook, Instagram, Zalo, WhatsApp and TikTok conversations of a page, tag and assign them, mark them read, look up customers, add notes, list posts and staff, and read page, staff and tag statistics. Replies are installed switched off.

HCBy HelpCode teamUpdated 7 min read Open-source on GitHub

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Pancake

Pancake

Work your Pancake social-commerce inbox from your AI: list and read Facebook, Instagram, Zalo, WhatsApp and TikTok conversations of a page, tag and assign them, mark them read, look up customers, add notes, list posts and staff, and read page, staff and tag statistics. Replies are installed switched off.

tools

18

Region

INTL

Category

Messaging

Authentication

Query Param Auth

Required env vars

PANCAKE_PAGE_IDPANCAKE_PAGE_ACCESS_TOKEN
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  • 7-day free trial
    No credit card required
  • GDPR & SOC 2 ready
    EU data residency, audit logs
  • Open-source on GitHub
    Open source · AGPL-3.0
  • Works with ChatGPT, Claude, Gemini
    Any MCP-compatible client

Skip the install. Get this working in under 2 minutes.

Start a free trial on cloud.anythingmcp.com, add the Pancake in one click, then point your AI client (Claude, ChatGPT, Copilot or Cursor) at the generated MCP endpoint. No Docker, no git clone, zero engineering experience required.

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AnythingMCP is listed in Claude's connector directory: add it to Claude in one click (opens in a new tab), then sign in and choose which MCP servers Claude may use.

Summary

Work your Pancake social-commerce inbox from your AI: list and read Facebook, Instagram, Zalo, WhatsApp and TikTok conversations of a page, tag and assign them, mark them read, look up customers, add notes, list posts and staff, and read page, staff and tag statistics. Replies are installed switched off.

Try asking

Example prompts for Pancake

Click any prompt to copy it. Paste into Claude, ChatGPT, Cursor, Gemini, Copilot or OpenClaw to run it against this connector.

Pancake · live via MCP
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Opus 4.7

Claude is AI and can make mistakes. Please double-check responses.

💡 No install? Use cloud.anythingmcp.com directly. Sign in, click Connectors → Pancake, paste your credentials, mint an MCP API key and you're done. No Docker, no git clone, no local server.

Pancake + Claude

Work your Pancake social-commerce inbox from your AI: list and read Facebook, Instagram, Zalo, WhatsApp and TikTok conversations of a page, tag and assign them, mark them read, look up customers, add notes, list posts and staff, and read page, staff and tag statistics. Replies are installed switched off.

Prerequisites

See the full setup instructions baked into the connector (visible in the in-app store when you select the connector). The required environment variables for this connector are:

PANCAKE_PAGE_ID, PANCAKE_PAGE_ACCESS_TOKEN

Step 1 — Get credentials

Setting up takes about 2 minutes. You need a Pancake account with access to the page you want to connect: the connector uses the page id and that page's Page Access Token.

  1. Sign in at https://pages.fm and open the page you want to connect.
  2. Go to Settings → Tools (in Vietnamese Cài đặt → Công cụ) and copy the Page Access Token into PANCAKE_PAGE_ACCESS_TOKEN. Paste only the token, without page_access_token= in front.
  3. Put the page id into PANCAKE_PAGE_ID: the part after pages.fm/ in the page's address, e.g. 256469571178082. Pages of other channels keep their prefix, e.g. waba_102952029333366.
  4. Install the connector and run pancake_list_tags: it lists the page's tags and shows that the token and the page id belong together.

One install per page: Pancake gathers a page's Facebook, Instagram, Zalo, WhatsApp, TikTok and other channels in one inbox, but every page connected in Pancake has its own id and token. To work with several pages, install the connector once per page. The token stays valid until it is regenerated in Pancake, and it is sent as the page_access_token query parameter, the only way Pancake accepts it, and only to pages.fm.

What it reads: the page's conversations, 60 at a time and most recently updated first: private messages, comments under posts and livestream comments, with snippet, read state, customer, tags, assigned staff and phone numbers. Then the messages of one conversation, 30 at a time, with attachments; the page's tags; the staff with their online status; customers with name, gender, birthday, phone numbers, emails and notes; posts with comment count, likes and phone numbers collected; and statistics for the page (per hour), the staff and the tags.

Always a time window: customers, posts, page statistics and tag statistics are read for a window with a start and an end (since and until), and several endpoints accept at most about one month at a time. Ask for this week or for September and the AI works out the window. Staff statistics use a date range in the page's own time zone (UTC+7 for a page in Vietnam); times in the answers come back in UTC.

Asks before changing a customer: before pancake_update_customer (name, gender, birthday or phone numbers; a new phone list replaces the old one) the AI shows you what will change and waits for your yes. pancake_tag_conversation, pancake_assign_conversation, pancake_mark_conversation_read, pancake_mark_conversation_unread and pancake_add_customer_note only change the shared inbox: the customer does not see tags, assignments, read state or notes, and the AI uses them when you ask for them.

Switched off at install: pancake_send_message, pancake_reply_comment and pancake_send_private_reply. They write to the customer: a message in the inbox, a public reply under a comment that everyone who sees the post can read, or a private Messenger message to the author of a comment, up to 7 days after the comment. An administrator turns them on deliberately, and even then the AI shows you the exact text and waits for your yes. Channel rules apply: Facebook and Instagram only allow free replies within 24 hours of the customer's last message.

Limits: Pancake allows 5 requests a second per page. A 429 means slow down and try again after a moment.

Common errors: Pancake answers most errors with HTTP 200 and success false; the connector turns them into errors. Invalid access_token (error 102) means the token is wrong, was regenerated, or belongs to another page than PANCAKE_PAGE_ID. 403 means your role on the page does not allow the action; statistics need a role on the page that may view reports.

The connector does not list your pages or generate page tokens, upload media or send images, send WhatsApp template messages, edit or delete notes, change round-robin settings, or work with ads, call logs, data exports, the chat plugin, webhooks or Pancake POS (orders, products and stock).

Step 2 — Install the adapter

curl -fsSL https://raw.githubusercontent.com/HelpCode-ai/anythingmcp/main/docker-compose.quickstart.yml -o docker-compose.yml
printf 'JWT_SECRET=%s\nENCRYPTION_KEY=%s\n' "$(openssl rand -hex 32)" "$(openssl rand -hex 32)" > .env
docker compose up -d

Step 3 — Add the connector in Claude

Your server URL: in AnythingMCP, open MCP Servers → the server this connector is on, and copy its URL (https://cloud.anythingmcp.com/mcp/…). Use it wherever this guide shows YOUR_SERVER_ID.

Recommended path: works on claude.ai web without editing any config file.

  1. In Claude, open Customize → Connectors.
  2. Click +, then Add custom connector.
  3. Enter a name, e.g. Pancake, and the remote MCP server URL https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID, then click Add.
  4. Click Connect and sign in to AnythingMCP (OAuth) to allow access.

All tools below appear in your chat: start typing prompts.

Available tools

ToolWhat it does
pancake_list_conversationsList the page's conversations, 60 at a time, most recently updated first: id, channel type (INBOX, COMMENT, LIVESTREAM), snippet, seen…
pancake_get_messagesRead the messages of one conversation, 30 at a time, newest first: id, type, text, sender (customer or staff name), time, attachments and…
pancake_tag_conversationAdd a tag to a conversation or remove it, the way staff label threads in the Pancake inbox
pancake_assign_conversationAssign a conversation to one or more staff members, replacing the current assignment, so it shows in their Pancake inbox
pancake_mark_conversation_readMark a conversation as read in the Pancake inbox, for example after the AI has handled it
pancake_mark_conversation_unreadMark a conversation as unread in the Pancake inbox so staff pick it up again
pancake_send_messageSend a text message to the customer in an inbox conversation (Messenger, Instagram, Zalo, WhatsApp, TikTok and other channels of the page)
pancake_reply_commentReply publicly under a customer's comment on one of the page's posts
pancake_send_private_replySend a private message to the author of a comment (Facebook private reply), allowed up to 7 days after the comment
pancake_list_tagsList the tags set up on the page: numeric id, text and colour
pancake_list_staffList the page's staff: id (UUID), name, availability status, whether they are online and their status on the page, plus the round-robin…
pancake_list_customersList the page's customers created or updated in a time window, newest first, page by page: id, name, page-scoped id (psid), gender…
pancake_update_customerChange a page customer's name, gender, birthday or phone numbers in Pancake
pancake_add_customer_noteAdd a text note to a page customer, visible to the page's staff in Pancake and not to the customer
pancake_list_postsList the page's posts published in a time window: id, type, text, time, comment count, phone numbers collected and likes
pancake_page_statisticsPage activity per hour in a time window: new customers, new inbox threads, customer and page inbox messages and comments, phone numbers…
pancake_staff_statisticsStaff performance on the page in a date range: the page totals and the figures per staff member that Pancake's staff report shows…
pancake_tag_statisticsHow often each tag was used on the page in a time window, as a series per tag, plus today's counts and the tag list (id and text) to read…

Example prompts

  • "Show me the unread inbox conversations from today and sum up what customers are asking about."
  • "Tag every conversation from this morning that asks about shipping fees with Shipping and assign them to Linh."
  • "Which staff member handled the most conversations last week, and how did the team do overall?"
  • "Add a note to the customer Nguyen Thi Mai: wants size M, pays on delivery. Then change her phone to 0912 345 678, but show me first."
  • "How many new customers and phone numbers did the page collect each day this week, and which post got the most comments?"

FAQ

Does it work with Claude Code as well as Claude Desktop? Yes, point both at https://cloud.anythingmcp.com/mcp/YOUR_SERVER_ID.

Next steps

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